The giant insight or idea that transforms your business is a
It hides in plain sight, visible only through the right lens, impossible to ignore once identified.
ROGUE
PLANET
ROGUE PLANET
I HELP AMBITIOUS COMPANIES AND BRANDS FIND THE
that will transform their business; then I help them develop the brand, comms and GTM plans that will help them travel to, settle and thrive on that planet (metaphorically speaking.)
Brand & communications strategist, leader, org builder and culture changer.
I build departments, adopt new tools, drive creativity and deliver the unexpected (dare I say delightful?) strategies that hungry brands need.
ABOUT ME
PAST ROLES
VP Of Marketing, Fortune Fish & Gourmet, 2023-2025
SVP / Partner, Group Planning Director, FleishmanHillard, 2020-2023
EVP / U.S Head of Planning, Burson, 2013-2019
SOME CLIENTS I’VE WORKED WITH
Travel & tourism
Brand Mexico
W Hotels
Marriott International
IHG Rewards Card
Southwest Airlines Rapid Rewards Card
Healthcare
Janssen Pharmaceuticals
Phillips Radiology
Johnson & Johnson
Takeda
Bristol Myers Squibb
Tech & comms
HP
Intel
Cisco
Dell
AT&T
Lifestyle & retail
Huawei (wearables)
JC Penney
Estee Lauder
Original Penguin
Peter Millar
Food & beverage
Red Bull
AB InBev
Chipotle
Lavazza
Gatorade
Financial services
JP Morgan Chase
Mass Mutual
Bank of America
DoorDash Rewards Mastercard
Instacart Mastercard
AFTER YOU
FIND THE PLANET,
YOU HAVE TO
BUILD THE SHIP.
I AM A CULTURE CATALYST:
Founded a strategy function at an 80-year old global comms agency, including processes, offerings, data stack, deliverables,, hiring, and repeatable playbooks, resulting in >30% lift in campaign effectiveness and $20M+ in net new revenue.
I AM A BUILDER:
Built a marketing org from zero for a $1.6B B2B distributor, driving an 18% increase in annual customer spend.
I AM AN INTEGRATOR:
Integrated disparate offerings from 6 acquired agencies into one cohesive, global social media software and services agency, culminating in successful exit.
I AM A TRANSFORMER:
Led business transformation effort for global beverage leader, leading them to create an entirely new business unit.
GETTING TO THE ROGUE PLANET
IN 30-60-90 DAYS
REPEATABLE PLAYBOOKS:
I build stacks and processes, not just campaigns.
100-DAY PLAN:
I stand up entire departments - From ICP to Brand strategy to GTM plan, to refined sales collateral and messaging.
DEPARTMENT DESIGN:
Post-close marketing org design, process and workflow, change management across sales/marketing/agency partners.
DILLIGENCE SUPPORT:
Market/voice‑of‑customer, competitive mapping, and “what good looks like” for marketing org size/shape at different revenue tiers.
Services By Phase / Stage
PRE-FLIGHT
Audience analysis / ICP Development
Category / Competitive / Cultural Analysis
Brand Voice / Strategy / Identity
Experience & Comms Strategy / Framework
GTM Plan
TAKE-OFF
Mission, Vision & Values
Brand Narrative
Corporate Narrative
Demand Gen & Early Growth Experiments
Define KPIs
Content Calendar & Engine
Campaign Development
LANDING
Creative Kit Creation
Sales Kit Creation
Stand Up the Marketing Function
Founder/Team Coaching on Storytelling
Fractional CMO / Interim Leadership
FEATURED PROJECTS
Philips Radiology
Seeing beyond your obstacles
Hewlett-Packard
Reinventing home printing
Brand Mexico:
Fighting back against ignorance
